Privacy Policy

Please find the Ford Internet Privacy Policy outlined below. This information is supported by a number of FAQ's which are also available online. If you have any specific questions that are not covered in the FAQ section please mail your enquiry to Ford Information Service, Elm Court, Boreenmanna, Cork.

Ford Motor Company Ltd. respects the privacy of every individual who visits its Web Sites and any information collected about you will firstly be used to fulfil any service you might request and secondly improve how as a company we serve you. We do this by making appropriate use of the information.

This information will not be disclosed to anyone outside of the Ford Motor Company Group1, its affiliated or associated companies, its agencies, dealers or licensees, and other companies with which Ford has arranged services for your benefit. Henry Ford and Son and the Ford Motor Group will use any personal information collected for customer administration including warranty and recall issues and marketing related purposes including customer support and to inform you about new products and services together with statistical analysis. Your data will be treated in accordance with current Data Protection legislation and will only be disclosed to Henry Ford and Son affiliated or associated companies, agencies and dealers for the purpose of marketing and customer administration including customer support. Henry Ford and Son may from time to time use third parties outside the country to process your information for the purposes set out above. If we do make a transfer we will, if appropriate, put a contract in place to ensure your information is protected, if same is not already in existence.

You have the right as an individual to find out what information we hold about you and make corrections if necessary; you also have the right to ask us to not use the information. We will make all practical efforts to respect your wishes. However certain legislation, especially related to safety issues or financial regulation (e.g. when dealing with Ford Credit) might prevent this.

If you have any specific questions that are not covered in the FAQ section please mail your enquiry to Ford Information Service, Elm Court, Boreenmanna Road, Cork.y

1The Ford Motor Company Group, a company based in the United States of America, ("FMC") in the context of this Privacy Policy includes those companies where Ford owns at least 50% of the company (these include national Ford companies and those companies listed below). For the purpose of this agreement Ford will also include Mazda, in which Ford owns less than 50%.
Ford Credit
Lincoln Mercury

Privacy Policy FAQs

What are the benefits to me of Ford collecting my information?

Collecting this information will help Ford to achieve the following:
To make the site easier for you to use by not having to enter information more than once.
Help us to provide information faster.
To help us create content more relevant to you.
To help you quickly find services or information available from Ford.
Using information to make improvements to the site.
Assessing general trends within the website and its use.
To alert you to new products, special offers, updated information and other new services that Ford considers to be of interest to you. Where you have given us your permission we might authorise other companies to contact you directly.

What information might be collected by Ford websites?

At Ford, we intend to give you as much control as possible over your personal information. In general, you can visit Ford on the web without telling us who you are or revealing any information about yourself. There are times, however, when we may need information from you, such as your name and address. It is our intent to let you know before we collect information from you on the Internet.

We will only collect personal information that can be directly associated with you after you have completed the Ford Internet Registration Process.

Even before registration we will collect anonymous information about how you have used the website. This is a common standard procedure for any website on the Internet. The information collected does not personally identify you but may be helpful to us for marketing purposes or improving the services we offer.

If you choose to give the Ford personal information via the internet that we may need -- to correspond with you, process an order or provide you with a subscription, for example -- it is our intent to let you know how we will use such information. If you tell us that you do not wish to have this information used as a basis for further contact with you, we will respect your wishes.

How will Ford collect and store this information?

The site can collect information about you in a number of ways; either directly requesting it from you (as on a registration form) or by automatically recording information about your visit to this site. For example we might collect data regarding your journey through the site or record the options that you have chosen to take.

Information is stored in a secure environment protected by a combination of physical and technical measures. There is no general public access to this information.

For how long will Ford store this information?

Ford will store this information in a secure and protected environment for as long as we believe it will better help us to understand how we can serve you, and respect your wishes. In addition legislation might oblige us to store this information for a certain period of time.

To understand how you can amend, or update information stored about you then please refer to the appropriate question in this section.

Where will your personal information be stored?

Henry Ford and Son may from time to time transfer data including your personal information to Henry Ford and Son affiliated or associated companies within the Ford Motor Group or agencies situated outside Ireland including the US for administrative and centralised processing purposes. Henry Ford and Son is part of the Ford Motor Company Group which is a company based in the United States of America and is listed in the Safe Harbour programme where it has shown it complies to a high level of privacy protection. Henry Ford and Son shall at all times comply with its obligations under the Data Protection legislation.

Why do Ford collect this information?

We need this information to help us improve our services to you; we want to make it easier to tailor our products and services to your particular needs.

Who does this policy apply to?

This policy applies to websites designed for the use of individual consumers; it does not apply to corporate visitors.

Ford's commitment to children's privacy

Protecting the privacy of children is important. For that reason, we never collect or maintain information at our website from those we actually know are under 13 without first obtaining verifiable parental consent, and we will not condition participation on a child providing more personally identifiable information than is necessary to participate in the activity. Upon request, parents may review their child's information or request it may be deleted.

What are customer profiles?

Every registered customer has a unique personal profile. Each profile is assigned a unique personal identification number, which helps us ensure that only you can access your profile.

When you register, we create your profile, assign to you a personal identification number, then might send this personal identification number back to your hard drive in the form of a cookie. This code is uniquely yours. It is your passport to seamless travel across many of the Ford websites. This might allow you to visit sites without having to fill out multiple registration forms with information you've already provided. Even if you switch computers, you won't have to re-register - just use your registration ID to identify yourself.

Your customer profile might also be used to customise what you see on the website to meet your personal preferences and settings.

How do I correct information about myself?

Some Ford websites operate registration pages that allow you to review and update the Personal Information you have submitted.

Elsewhere, you are simply given the option of cancelling your membership of the service. In other cases where you need to correct personal information you have submitted previously to a Ford site please follow the instructions provided.

What about internet and site security?

The Internet is not a secure system and you should always be cautious about the information you disclose whilst online.

Personal information collected by Ford sites is stored in secure operating environments that are not available to the public. In some cases, such as the transmission of credit card numbers, the personal information is encrypted before you conduct your transaction, using appropriate secure technology.

What options do I have if I choose to register?

If you decide to register, you will be able to select the kind of information you want to receive from Ford. If you do not want Ford to communicate with you about other offers regarding Ford products, programs, events, or services you should take the appropriate option.

These offers might be sent to you by email, postal mail, telephone or any other appropriate means.

What happens if I choose not to register?

If you choose not to register or provide personal information, you will in most cases still be able to use most of the Ford websites. However, you will not be able to access areas that require registration.

Even if you do not register we will sometimes collect anonymous information about how you have used the website. This is information that does not personally identify you but which may be helpful for marketing or improving the services we offer.

Under what conditions might this Privacy Policy not operate?

In addition to directly providing information to a Ford website, you might also provide personal information through chat sessions, email exchanges or bulletin board use made available to you on Ford websites. The Privacy Policy does not cover this type of transfer of your personal information. You should always be careful when distributing your personal information in this manner.

How do I contact you?

If you have any questions or comments about our privacy practices, you can contact us at :
Ford Information Service,
Elm Court,
Boreenmanna Road,



Disclaimer: Ford policy is one of continuous product development. The right is reserved to change specifications, colours and prices of the models and items illustrated and described in this online publication at any time and images may vary. This online publication contains both original Ford accessories as well as a range of products from our suppliers. Fitment of accessories may have an impact on your vehicle’s fuel consumption. *The identified accessories are carefully selected third party supplier branded accessories which do not come with a Ford warranty but are instead covered by the third party supplier’s own warranty. The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Ford Motor Company is under licence. The iPhone/iPod word mark and logos are the property of Apple Inc. Other trademarks and trade names are those of their respective owners.

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